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Marketing Campaign Honored by the Business Marketing Association and the Art Directors Club of Houston
HOUSTON – November 30, 2006 – Input/Output, Inc. (NYSE: IO) announced today that the FireFly® marketing campaign has recently been honored by two additional organizations, the Business Marketing Association (BMA) of Houston and the Art Directors Club of Houston. The FireFly marketing campaign received five awards at the 2006 BMA Lantern Awards of Texas, held on Thursday, November 10th in downtown Houston. Each year the Texas marketing community comes together to celebrate the best efforts in over 55 categories of business-tobusiness marketing. Competing against other top Houston companies, including BJ Services, Baker Hughes, and Cooper Cameron, the FireFly marketing campaign received two Lantern Awards and three Excellence Awards for the following campaign elements:
- FireFly Total Communications Program
- FireFly Logo
- FireFly Multimedia
- FireFly Web Module
- FireFly Media Promotion
Adding to the list of honors, the FireFly Total Communication Program took home the Best ofShow Award, recognizing it as the best overall entry for 2006. In a separate awards event sponsored by the Art Director’s Club of Houston, the FireFly marketing campaign received two awards for the FireFly multimedia and ‘Go Catch a FireFly’ game. These eight awards, along with the seven ADDY honors previously bestowed upon FireFly earlier this year, bring the total number of individual honors for the FireFly campaign to fifteen.
To view the FireFly multimedia and other cool resources, visit I/O’s digital library at www.io.com/Resources/Digital_Library. FireFly is a revolutionary acquisition system for land seismic imaging. Designed without cables, FireFly enables cost-effective acquisition of fully sampled, full-wave data, which dramatically improves seismic image quality. The system is also designed to reduce health, safety, and environmental (HSE) risks during the field acquisition process. Axiom Design Group, a full-service marketing communications firm based in Houston, was engaged by I/O for the development and execution of the FireFly campaign. Keep posted to www.i-o.com/FireFly for the latest news about FireFly.
Media Contact:
Karen Abercrombie
P: 1 281.933.3339
F: 1 281.879.3626
E: Karen Abercrombie
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