FireFly Receives Accolades

FireFly Marketing Campaign Honored by Houston Advertising Federation

HOUSTON – February 16 – Input/Output, Inc. (NYSE: IO) announced today that the FireFly marketing campaign received six ADDY Awards at the Houston Advertising Federation’s annual awards dinner last Saturday. The ADDY Awards event is the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in marketing.

Competing against 850 entries for campaigns executed on behalf of companies that ranged from Hewlett Packard to Shell to Wal-Mart, FireFly received one gold and four silver ADDY’s:
• Gold ADDY for best interactive multimedia
• Silver ADDY for best overall cross-platform campaign
• Silver ADDY for best advertisement
• Silver ADDY for best logo
• Silver ADDY for best special graphics (vehicles)

At the close of the event, the judges singled out two of the evening’s ADDY winners for special recognition. The FireFly interactive multimedia piece was awarded a special Judges Award for Excellence.

Launched in November at the SEG (Society of Exploration Geophysicists) Annual Conference, FireFly is a revolutionary acquisition system for land seismic imaging. Designed without cables, FireFly enables cost-effective acquisition of fully sampled, full-wave data, which dramatically improves seismic image quality. The system is also designed to reduce health, safety, and environmental (HSE) risks during the field acquisition process.

Axiom Design Group, a full-service marketing communications firm based in Houston, was engaged by I/O for the development and execution of the FireFly campaign.

About I/O
I/O is a leading, technology-focused seismic solutions provider. The company provides cutting-edge seismic acquisition equipment, software, and planning and seismic processing services to the global oil and gas industry. I/O's technologies are applied in both land and marine environments, in traditional 2D and 3D surveys, and in rapidly growing areas like time-lapse (4D) reservoir monitoring and full-wave imaging. Headquartered in Houston, Texas, I/O has regional offices in Canada, Latin America, Europe, China, Russia, Africa and the Middle East.